GreenEarth Cleaning

Hospitality—A Sanitized & Sustainable Stay

This summer has actually felt like summer. And not just because of the sweltering heat either. Last year, we were all still at home twiddling our thumbs next to the A/C (a whole new definition to “long, hot summer”). But as vaccinations have become widely available and local economies have begun to reopen, we’ve been able to enjoy the best parts of the season again, and travel and hospitality companies are trying to keep up.  Over the past few months, we’ve seen a spike in in-person events, dining out, and namely, travel. Based on data from FlightAware, an aviation tracking service, the week of the 4th of July recorded an average of roughly 23,000 flights per day. While that’s still down from more than 28,000 average daily flights in 2019, it’s a 97.32% increase from 2020, which saw only 12,000. With the surge in airport traffic, hotel bookings are also on the rise. Marriott’s Q2 results show a worldwide occupancy of 51%, already a 13-point rise from the first three months of the year, according to a report from Travel Weekly. These metrics are encouraging, to say the least, and display a road to recovery, yet it’s also important to remember that some habits we developed at the height of the pandemic are sticking around. People may be going all out on vacations after over a year stuck at home, but health and well-being remain top priorities. The cleaning and sanitization of surfaces and fabrics must go beyond the standards they were held to in 2019. Travelers expect a level of cleanliness that is both inviting and safe. GreenEarth helps achieve just that. The hotels that use our system of care can feel good about not costing the planet while providing for the needs and peace of mind of their guests. GreenEarth, which replaces traditional dry cleaning petrochemicals with pure liquid silicone, is environmentally non-toxic and gentle on fabrics but cleans items thoroughly at temperatures that inactivate most bacteria and viruses. It sounds like a bit of a paradox—a process that truly cleans and is truly green—but we assure you it’s not. You just don’t need harsh and harmful chemicals to accomplish a pure clean. In fact, many of the world’s best-known brands in quality hospitality have made the choice to partner with a local GreenEarth cleaner or install compatible machinery in their own facilities, including Marriott, Hilton, Hyatt Regency, Montage, St. Regis, and Jumeirah Emirates Tower. For more information about our work in the hospitality space and how we can help you improve your sustainability commitments, click here. Or to find a GreenEarth cleaner in your market, search our Store Locator.  By: Zarah Eads

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Hiring After Covid

As we get back to business post-COVID, many of us are ready to hire, and the age-old question “how do I find good people?” seems more difficult than ever to answer. It isn’t easy, it’s never been easy. But now we’re seeing an increase in job openings for the first time in years, resulting in a workforce shortage. That’s right, another shortage. So now good candidates are less likely to come to us. We have to go get them. We’ll need to be more aggressive in our search and make our offer more appealing to draw the right people. Many of us begin the search when we need to fill a position. Unfortunately, that is often too late, leading us to make poor choices to make quick hires, not necessarily good hires.  To start, we should always be hiring. It’s easy to have job listings online and simply go through the submissions weekly. Whenever a candidate really sticks out, give them a call.  The listing needs to provide details about the job, specific qualifications to do the job, and give details about pay, vacations, and benefits. This work on the front end will help both you and the potential applicant weed each other out. Linkedin and Indeed are both easy platforms to use for finding the right people. Keeping your company profiles updated lets applicants get to know you, your business, and what you stand for. Everyone on these platforms is either working, looking for work, or knows someone looking for work. Posting a job on any of these platforms is free, and for a few more dollars, you can promote your posting to attract more applicants with the qualifications you need. And the best part, these platforms can work to find candidates for you, screen based on their resume, and you can review their profiles and applications on your schedule. Another strategy we’ve been using recently that has had some success for Affiliates is posting a well-branded, creative ad on Facebook simply announcing you’re hiring, then linking that ad to a detailed job listing on Indeed or Linkedin. That user experience is easily navigated and also helps weed out some of the unqualified applicants we might receive through Facebook natively. A current campaign on Facebook has reached over 2,000 people in one week, received over 80 clicks, and 54 applications submitted. In-Person Networking When you are out and about during your day, be on the lookout. If someone impresses you, take a moment to let them know and that you are looking for people like them. Do they have a friend that is looking for work or a career change? Good people hang out with good people, and with training, they can become exceptional employees for you. I have been lucky to get a steady pipeline of new hires from a hire I made nine years ago. Each time an employee has moved on, I ask them if they can recommend filling their position. Marketing Brand awareness is essential when enticing applicants. Think of your hiring ad as an opportunity to advertise your company. When our GreenEarth marketing team creates ads for Affiliates, they talk a little about the job and a bit more about why a candidate should apply. With a competitive job market, talking about what you can do for them will get their attention. Promote your vision and help potential applicants see how they can fit in and how you fit with their goals.  The goal of your ad is to attract like-minded individuals. For example, sustainability is important to us, so we want to hire people who care about the environment. If they understand your goals, training comes easily. Mention that you use GreenEarth® because it is sustainable, odorless, and safe for people, clothes, and our planet, and you will attract even more applicants aligned with you. If you are having trouble finding suitable candidates, reach out to us for assistance. Our team can create an ad campaign and job listing for you, using GreenEarth exclusive imagery and proven copy to attract applicants to help you keep your pipeline flowing.  Reach out to us for ad content and assistance at affiliatesupport@greenearthcleaning.com By: Karen Maxwell  

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Full Circle — A New GreenEarth Cleaning Service

Our new Full Circle service is giving pre-loved machines a new lease on life. During the latter part of the 20th Century, there was very much a disposable attitude to almost everything.  Whether it be fashion, packaging, or electronics.  Once it was finished or no longer fit for purpose, it would be thrown away. That has now changed, particularly over the last 10 years.  Components are being repurposed more, using very few finite resources, and the energy to help repurpose is renewable. Even items like office floor tiles can now be leased.  When they need replacing, they are taken away, the rubber and fibers are separated and regenerated using renewable energy. The emphasis for doing this is to protect the planet’s finite resources.  With current levels of usage, it is predicted many of those resources such as Oil, Gas, and even Tungsten (which is a component of smartphones), will become severely depleted over the next 50-100 years. GreenEarth Cleaning’s proprietary liquid silicone is in itself circular.  It is used within a closed-loop system so that any waste can be collected and disposed of in a responsible way, and much of the solvent can be reused for many loads.  In addition, because it’s mild and gentle, it contributes to garments lasting longer and having a continued life through donating or passing on to friends and family. But it doesn’t end there, the GreenEarth Technical team has started applying these principles to machine restoration.   With many used machines becoming available in the past couple of years, we have taken advantage of our technical knowledge and are actively refurbishing good quality machines through our “Full Circle” service. The process is extensive and worth doing in order to provide value to Affiliates that are investing in their business, and want to lower the capital cost of doing so with a reliable pre-loved machine. It goes to show that what is one person’s trash could be another person’s treasure.  So, think twice before disposing of any item, it could have a second life somewhere you may not expect! By: Garry Knox  

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Monday Motivation – Part 3

Get A Mask, Give A Mask “We want our customers and their families to feel safe, along with those on the front lines in many nursing and group homes and other non-profit agencies” is what Paul Billoni, GreenEarth Affiliate and President of Colvin Cleaners in Kenmore, NY explains to Buffalo’s Channel 7 News during a recent interview discussing their new “Get A Mask, Give A Mask” program. With essential workers in New York required to wear masks, Colvin Cleaners has heard the call and stepped up employing their seamstresses, who would typically be working on prom gowns during this time of year, to produce over 200 masks per day. These masks are being given for free to their customers, essential workers, and non-profit organizations. Chris Billoni, Vice President of Colvin Cleaners shares their expectations for more mask orders in the coming weeks and opens up the mask-making work to volunteers within their community who want to help, stating “WNY is an incredible place, people are always looking to help out, so we’re trying to do our part and if people want to help as well, they can do it online,” Paul and Chris Billoni are always finding ways to support their community and we’re proud to have them as apart of the GreenEarth Family.   Loads of Love Vice President Ken Sandy and the Dryy Garment Care team spread a bit of much-needed community cheer with their Loads of Love campaign. The Washington DC-based GreenEarth Affiliate delivered gift cards, hand sanitizers, and non-perishables to other essential retail businesses within the neighborhoods they serve. Watching their Instagram video, you can clearly see the gratitude and joy in every person’s face Sandy interacts with. It’s such a simple gesture but the kind of gesture that’s so needed right now. At the end of the video, Sandy states, “We hope that what we did today in the community—in multiple communities—had some sort of touchpoint for you that was inspiring, but most importantly, that you at all times know that we here at Dryy Garment Care are thinking of you and we’re here for you.” We’d say they definitely achieved that.     More Than Making Masks Great American Cleaners is continuing their efforts to make masks for the community. They have provided these masks as donations, like the hundred they gave to the El Cerrito Police Department, and are also selling them to customers. Customers can donate on their behalf to local hospitals, senior centers, and first responders. Making these masks is seen as a community effort – a way to spread positivity and hope as well as safety. This message continues when you visit Great American Cleaners’ website to purchase a mask, scrolling down to find meditation-videos before you make your order.

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Monday Motivation – Part 2

Lightening the Burden The folks at Hollyway Cleaners kept hearing all the desperate pleas by doctors and nurses for vital PPE mate.  As Los Angles, CA was heading into another critical week, the need for face masks for all had become even more acute.   Using the resources Amin Amersi and his team had, they did what they could to fill the demand and help protect the most vulnerable among us.  Guided by the simple idea that “no one is useless in the world who lightens the burdens of others in need” they joined with an organization called “Quilt From Heart” to make vitally needed masks for St Jude Hospitals, LAPD, and assisted living facilities throughout the Southland.   Dry cleaning and sanitizing in Greenearth all the fabric and materials, pressing all the materials,  and then using guidelines from the CDC for their tailors to make masks.  They’ve obtained special filters that are placed and sewn very carefully without permeating the membrane of the fabric.  These special masks are used for cancer patients who are children and are some of the most vulnerable in our population. Loads Of Hope We’re giving loads of props to Tide Cleaners for their Loads of Hope initiative. Taking place at select participating locations, the franchise group is putting first responders and their families first by providing free laundry and dry cleaning all of April and into the month of May. These are challenging days for everyone, but the healthcare workers, police officers, firefighters, etc., within our communities are experiencing this all on the front lines, risking the health and safety of both themselves and their loved ones. Tide’s gesture to “help lighten the load” for these heroes is some definite #MondayMotivation as we make our way through this unprecedented time together. We appreciate the work the folks at Tide Cleaners have put into this campaign and are excited to see the response it’s getting. Long time Affiliate, Kyle Nesbit, was able to provide us with some awesome images of smiling faces taking part in the Load of Hope initiative. We were also excited to see a GreenEarth Affiliate’s commercial on National T.V. during 60 Minutes last night. Here is that T.V. spot for your viewing pleasure.   Protecting First Responders  NextGen Cleaners & Alterations has their thoughts on first responders during this time as well. The San Jose, California-based Affiliate is now offering free dry cleaning for all emergency personnel uniforms.  The attire these folks wear is exposed to any number of things day in and day out as the COVID-19 pandemic progresses. As we’ve reported in our previous communication, the GreenEarth System’s use of higher-than-normal temperatures has proven to inactivate most bacteria and viruses. NextGen is doing an impactful job not only providing a free service but also giving front line men and women added peace of mind. Way to go, Emil and team!

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Monday Motivation – Part 1

We could all use a little good news in our lives right about now, wouldn’t you agree? With the airwaves being consumed with doom and gloom, we wanted to share these heartwarming stories we’ve heard over the last week of Members of the GreenEarth Network stepping up in these troubling times, bringing us that warm fuzzy feeling of hope and inspiration. Helping One Mask At A Time The folks at Door to Door Cleaner/The Wedding Gown Specialists in Los Angeles, CA have dedicated their valuable time to making face masks for medical professionals in the LA area. The masks are being donated to various local hospitals and they’re being made by repurposing the muslin/linen cloth that is used to preserve their customer’s wedding gowns. What an innovative and resourceful way for Sajid Veera and his staff to step up to the plate using supplies on hand to give back and make a positive impact on your community in a time it’s needed most!   Pay What You Can Pricing Snedicor’s Cleaners in Brighton, MI, recognizing so many of their neighbors struggling, has offered a helping hand with a “Pay What You Can” pricing concept. Jim Gilligan and his team are extending the offer to anyone affected by the current circumstance. Not only is it applicable to the hardworking healthcare professionals, first responders, and others on the front line, but Snedicor’s has taken it a step further, offering this generous payment concept to anyone who is struggling to get through these times. A real “you take care of us, so we’ll take care of you” sentiment. The community surely will remember the good deed when this is all a thing of the past.   Our U.K. Family Offering Relief   By now most of us have seen the images making their way around the social media world of nurses after working 12-hour shifts, or longer, with marks and bruises left on their faces from the masks they must wear while caring for those in need during this pandemic. It’s a sad image that leaves an impression, but also leaves most of us feeling helpless. Well, we couldn’t be more proud to see a Member of the GreenEarth Family in the U.K. working, even in a time when their doors are closed for business, to provide a solution, relieving some stress and bringing some comfort to those that need it most. Will Lankston of GreenEarth Affiliate, Jeeves of Belgravia tweeted out yesterday, “Whilst isolating, our amazing tailoring team have decided to put their skills to good use by making headbands for the NHS. The button allows the wearer to hook face-masks on without causing sores behind the ears.”

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Motivation Monday – Part 1

We could all use a little good news in our lives right about now, wouldn’t you agree? With the airwaves being consumed with doom and gloom, we wanted to share these heartwarming stories we’ve heard over the last week of Members of the GreenEarth Network stepping up in these troubling times, bringing us that warm fuzzy feeling of hope and inspiration. Helping One Mask At A Time The folks at Door to Door Cleaner/The Wedding Gown Specialists in Los Angeles, CA have dedicated their valuable time to making face masks for medical professionals in the LA area. The masks are being donated to various local hospitals and they’re being made by repurposing the muslin/linen cloth that is used to preserve their customer’s wedding gowns. What an innovative and resourceful way for Sajid Veera and his staff to step up to the plate using supplies on hand to give back and make a positive impact on your community in a time it’s needed most!   Pay What You Can Pricing Snedicor’s Cleaners in Brighton, MI, recognizing so many of their neighbors struggling, has offered a helping hand with a “Pay What You Can” pricing concept. Jim Gilligan and his team are extending the offer to anyone affected by the current circumstance. Not only is it applicable to the hardworking healthcare professionals, first responders, and others on the front line, but Snedicor’s has taken it a step further, offering this generous payment concept to anyone who is struggling to get through these times. A real “you take care of us, so we’ll take care of you” sentiment. The community surely will remember the good deed when this is all a thing of the past.   Our U.K. Family Offering Relief   By now most of us have seen the images making their way around the social media world of nurses after working 12-hour shifts, or longer, with marks and bruises left on their faces from the masks they must wear while caring for those in need during this pandemic. It’s a sad image that leaves an impression, but also leaves most of us feeling helpless. Well, we couldn’t be more proud to see a Member of the GreenEarth Family in the U.K. working, even in a time when their doors are closed for business, to provide a solution, relieving some stress and bringing some comfort to those that need it most. Will Lankston of GreenEarth Affiliate, Jeeves of Belgravia tweeted out yesterday, “Whilst isolating, our amazing tailoring team have decided to put their skills to good use by making headbands for the NHS. The button allows the wearer to hook face-masks on without causing sores behind the ears.”

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The Simple Act of Washing Your Clothes Does Cause Microfibers To Enter Your Water Ways

Polyester, nylon, and acrylic are essential in the fashion industry; more than half of your clothes are made up of such materials. Without them, clothing would lack elasticity, strength, and comfort. Consumers would stop purchasing if their clothes didn’t have these important elements. But these, and similar materials, are not environmentally friendly due to their constructed make up. Particles used to produce polyester, nylon, and acrylic are not fundamentally harmful to living things; however, once clothing apparel starts to break down (during washing and drying cycles), the microfibers that shed from the clothing’s fabric can trigger an alarming series of effects. For starters, a single washing cycle can produce an unhealthy amount of microfibers. Such tiny shreds of plastic can travel and ultimately poison popular water ways and cause problems in the food chain. So, what should you know about microfibers and their effect on the planet? Basic microfiber production Washing your clothes regularly is a normal thing to do. Many of us designate one day a week to complete the dreadful chore known as laundry. Even at that rate, our clothing breakdown ratio increases drastically. On average, approximate 4,500 microfibers can be released per gram of clothing per wash cycle. That’s insane. And, even though microfibers are technically less than 5 milliliters in length, that doesn’t lessen the damage these little threads of plastic can do. If you look into materials a little further, you’ll find that acrylic is the worst offender of them all. Clocking in at approximately 730,000 synthetic particles per wash, acrylic sheds 5x more microfibers than polyester-cotton, and 1.5x more microfibers than polyester. What happens when you put your clothes through the washing cycle? Microfibers begin their travels after the washing cycle is complete. These tiny plastic particles travel directly to the wastewater treatment plants nearby, to then get trapped or released. If released, the microfibers continue their travels to rivers and lakes, and eventually hit oceans. But the amount of microfibers that make their way to the wastewater treatment plants always differs. That’s probably because every washing cycle differs. Can microfiber pollution be calculated? Emissions are effected by a series of antagonists, including the length of time you wash your clothes, the filter designs that your washer inherently has, and the spin speeds you set your wash to. It’s very difficult to calculate an exact amount of plastic pollution when considering the following: Clothes construction Material selection Water temperature per load Detergent type selection Fabric softener selection How full the washing machine is Why should we care about microfiber pollution? Research has been conducted and new studies have been found directly stating why microfiber pollution is not good for our planet, and it’s simple; the plastic fibers in our clothes are potentially, and likely, poisoning our waterways and food chain altogether. Researchers have shown the public that microfibers can, and potentially are, contaminating the food we eat (e.g. fish, crabs, etc.). By freely floating around in lakes, rivers, and oceans, these plastic particles are getting into animals’ digestive tracts without them even knowing and noticing. In some studies, animals’ digestive tracts have changed over time, drastically affecting wildlife, specifically crabs. And, measuring in at under 5 milliliters gives these fibers the opportunity to sneak their way into fish, too. Contamination of our food leads to our own unknowing personal consumption of microfibers. What’s more, is that these plastic particles begin to act as sponges the second they hit the ocean – they almost immediately start to attract pesticides, industrial chemicals, and motor oil. The fibers are being found in coastal, marine, and freshwater; this gives the small plastic pieces an advantage for contamination and a disadvantage to all living animals/people. And the effects won’t go away overnight; plastic takes hundreds and hundreds of years to degrade. What are we doing about it? The general planet population looks at the big picture – cutting out plastic cups and shopping bags is beginning to reverse the effects of plastic pollution. Even banning plastic straws in certain areas has proven to be a positive effect. However, there are many other areas of plastic pollution that need to be addressed before we can claim that we are moving in the right direction. For starters, we can’t ban microfibers like we can ban plastic straws; microfibers are a byproduct of washing clothes, it’s not that easy to get rid of them. A few probable solutions have surfaced over the years, though. Waterless washing machines  Colorado-based Tersus Solutions may be on their way to finding a viable solution by using pressurized carbon dioxide as a way to wash clothes Cutting out fast fashion  Cheaper fabrics shed fibers easily, and when clothes are made cheaply, the fibers aren’t as long and do not take as much effort to release Purchase better quality clothing  Applying anti-shred treatments to cheap clothing may help the situation Potential inventions  A device or additive could capture plastic fibers before they get to the wastewater pipeline What can we do to potentially make the microfiber pollution problem subside? It’s hard to believe that, after knowing all of this microfiber pollution information, we can make a difference to sustain the environment. But every little bit helps. As an individual trying to make a difference, you can do all of the following to lessen your microfiber release rate: Wash your clothes only when necessary Use colder wash settings – high temperatures release more microfibers Wash full loads of laundry at a time – it causes less friction between clothes Use laundry soap, not laundry powder Purchase clothing made from natural fibers like cotton, wool, and linen Remember, microfiber pollution is harmful to the environment as a whole. It does not pick and choose its victims. And if we continue to ignore it, the effects may become more severe and catastrophic years down the road. Let’s do our best to beat this and lessen the ‘side effects’ now opposed to later. Originally posted by Honest

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2019 GreenEarth Workshop

The 2019 GreenEarth Workshop in Kansas City, Missouri was an excellent demonstration of some of the best-in-class dry cleaners from around the country coming together to share their knowledge and learn from one another. No shortage of fun was had both Friday and Saturday night, but without a doubt, the conversations taking place amongst Affiliates in attendance is what it is all about. When presentations are regularly breaking out into open conversations, you know the audience is truly engaged. It’s exciting for us each time we host a workshop to hear back from our Affiliates and what initiatives they are implementing into their businesses to grow sales and improve operations. Some of the best discussions we’ve had to date took place over the course of this workshop and we could not be more happy with the group who attended. Our Affiliates are all rock stars in the industry! The GreenEarth Workshop was held Sept. 21 at the GreenEarth home office in Kansas City, Missouri, where topics spanning technical, marketing, sustainable fashion, building a team, and more were discussed. The evening prior, all attendees were invited to a meet and greet at the AC Hotel in the trendy Westport neighborhood. We also followed up the full day of learning with a good ol’ fashioned Kansas City BBQ feast and photo booth at local favorite Char Bar! We’re already missing our GreenEarth Family and are looking forward to getting prepared for the next workshop! Check out more pics from the weekend here.

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